Actually it’s not just “Creative Cardiff” it’s “@CreativeCardiff“. Yes they are so bang on trend that they have adopted the ‘@’ from their Twitter handle as a part of their branding (I say branding but you must understand that I mean this in the loosest sense of the word). Unfortunately those folk behind @CreativeCardiff seem to have neglected to consider that there is more to contemporary society and the creative insutries than Twitter. Their narrow-mindedness is reinforced on their Get Involved page where they link to their Twitter account but none of their other online platforms.
For those of you who might not have come across this ugly monster @CreativeCardiff is “a showcase of the creative economy in Cardiff“. It’s “a myriad of different festivals, events and performances“. Yes that’s right, it’s not a myriad of the same festivals and performances but “different” ones.
Are you enraptured yet by this creative showcase yet?
Anyhow, back to the branding. @CreativeCardiff say of this “Creativity knows no bounds. That’s why the @CreativeCardiff brandmark has several incarnations, colours and fonts!”.
What a pile of shit!
What this actually says to me is that rather than waste money paying one of the local design companies that they’re looking to promote through this initiative why not use some of the shitty free fonts that were pre-installed on my computer to design a logo? After all designing stuff is easy right? Anyone with access to Microsoft Word and Paint can do it.
You’ll also notice that the @CreativeCardiff website is built upon the free WordPress Suffusion theme by Sayontan Sinha. The bosses clearly didn’t want to waste a penny in launching this project and yet again rather than approaching the city’s design community they thought they’d cobble together something on the hoof.
Creativity may know no bounds but @CreativeCardiff clearly knows no creativity.
Seriously! How can they expect anyone to take them seriously as a showcase for the creative industries in Cardiff if they themselves don’t employ any creativity in their appearance?
The fact of the matter is that the “myriad of different festivals, events and performances” which they purport to be bringing together would go ahead regardless of @CreativeCardiff’s existence. Cardiff City Council however cannot let such wonderful activities as SWN and the Cardiff Design Festival be so successful without trying to cream off a sliver of the accolades for themselves can they?
It really is rather disgusting.
If the Council really are interested in supporting the creative industries in Cardiff then they’re going to need to put their money where their mouth is.
The final line on their Get Involved pages reads “let’s not keep it a secret, let’s join together to get the message out about our creative city.”
Yes! Lets do that. But lets not do it through the ugly monster that is @CreativeCardiff. It really is a monster. The “several incarnations, colours and fonts” that @CreativeCardiff have put to use bring to mind the Hydra. The Hydra was a reptilian beast from Greek mythology that had many heads and breath so virulently poisonous that if breathed in by a man he would die in the greatest torment.
Where is Cardiff’s Heracles to slay this beast?
UPDATE (11 September 2012):Since writing this piece a few weeks ago Creative Cardiff have had themselves a re-brand. They’ve dropped some of the horrors that offended me as noted above but it still truly dull and uninspiring. Go have a look for yourselves.