I popped over to Chapter Art Centre last month to enjoy a film and a couple of pints. It seems they’ve issued their staff with a new uniform since I was last there. Well half a uniform at least… staff tee shirts.
God only knows who designed them. They are black, the front is plain with no design or embellishments whatsoever whilst the reverse has the Chapter title cut out from a rectangle that graduates from red to yellow reminiscent of a sunset.
From a practical point of view they’re completely ineffective as you’re only be able to identify a member of staff from them if they have their back to you.
And from a design point of view they’re horrific. With all the talent available in Cardiff alone you think they would have commissioned a designer or illustrator to produce something snappy. I’m guessing that they either asked one of their fine artist (who from my own experience often lack any design sensibilities whatsoever) friends to come up with the design or else the staff team themselves all came up with a design each and they selected one to use by drawing lots.
Ok so I know this is only a small matter and yes I do have bigger gripes about Chapter. The thing is this sort of thing is indicative of the arts in Cardiff. Putting a little more time and thought into the production of these t-shirts wouldn’t haven’t been a big ask and everyone would have benefited; Chapter would have a better image and their guests would be able to identify their staff from any direction and not just as they’re walking away.