I’ve just come across this open call for artists from Fresh Meat Gallery who describe themselves as “a pop-up gallery and artist-run space established in late 2012”. Their mission statement is as follows:
Fresh Meat Gallery provides opportunities for emerging artists across the UK as well as continually developing creative opportunities for the East Midlands and Yorkshire. We intend to create programmes that focus on participation and debate, building relationships between artists and audiences. We aim to focus on working with young creatives in developing their practice and providing the public with contemporary, innovative art.
– (www.freshmeatgallery.com/?page_id=824, 8 April 2013)
Hardly ground breaking or awe inspiring is it?
Clearly Fresh Meat’s definition of an “opportunity” for emerging artists (whatever an emerging artist might be) is very different from my own.
It’s irksome enough that artists so often have to pay, through a submission/application fee, for someone to even look at their work. I can understand that there may be a need for those holding exhibitions to charge an exhibitors fee to cover the cost such as hiring a space, insurance or marketing, amongst others. And I can accept that more commercial galleries will take as much as a 50% commission. This at least puts the onus on the exhibition organisers to at least try and sell the work rather than hosting an exhibition and then sitting back with thir feet up expecting the work to sell itself.
The costs for exhibition with Fresh meat are: £20 entry fee. 40% commission on works sold.
That’s right; not an application (or exhibition) fee or a high rate of commission. They’re milking these “emerging artists” for all they can get.
Frankly I find this disgusting and far from an “opportunity” for artists.
I have a distaste for exhibition entry fees as it stands but this £20 fee is not far off the fees charged by the likes of Jerwood Visual Arts for their open calls or the Oriel Mostyn Open as previously discussed. In these instances artists applications are reviewed by arts professionals with a wealth of experience and proven track records (not that I approve of entry fees in these instances either).
But who are Fresh Meat? Apparently they are Calum Crowther and Alexandra Cavaye who graduated from their degrees (in fine art, or a related undergraduate degree, presumably?) in 2011 and 2012. So with the possibility of a whopping 18 months of real world experience between them how can they justify a £20 application fee for this “opportunity”? It seems to me that they are no more qualified, if even as qualified as many of the artists from whom they will likely be receiving submissions. Yet here they have placed themselves are arbiters of taste.
I can’t help but think that this exorbitant fee is simply a money making fee to help get their venture off the ground. Sadly there are hundreds and thousands of artists out there who will cough up the cash in the hope that their work my be exhibited in a real world exhibition in London.
But then this “opportunity” does offer “long-term promotion and the possibility of commissions”. …apparently.
The possibility of commissions? Surely every single exhibition opportunity out there offers such possibilities?
Given that Fresh Meat have only existed for a matter of months I can hardly believe that they have a network of buyers and collectors chomping at the bit waiting for their exhibition to open. Whilst I’d like to believe that these potential gallerists will be working their socks off to elicit countless commissions for their exhibitors the location of the show puts doubt in my mind.
The exhibition is to be held in the offices of a technology company. It’s hardly Cork Street. Yes, London W1 is a desirable location, but despite Fresh Meat’s bold claims that they are “working together to providing [sic] their contemporary space with artwork by emerging artists“, and that this partnership offers the “possibility of selling work to a high-end market“, I can’t believe that the staff at this technology company will have the time to be acting as sales representatives for Fresh Meat.
Likewise I find it hard to believe that the the Directors of Fresh Meat Gallery will be camped out in the offices of this technology company drum up sales in their makeshift gallery.
I have no problem with young graduates try to start up their own galleries and art organisations. In fact I would applaud anyone who is trying to do so. However, seeing such organisations, run by young graduates, exploiting their peers, or “emerging artists” if you prefer, in order to help themselves get a footing disturbs me.